We live in a world where over 40 percent of the planet’s population is online, and nearly a third of the world owns a smartphone. People are connected like never before, and that has presented businesses with the unique ability to turn the entire world into a customer base. The challenge? Every other business is trying to do the same, with the same audience. The newest frontier in the battle for growth and profitability is the app market, where over three million different apps present a growing market with complexities, stark competition, and the opportunity to turn hundreds of thousands of free users into paying customers. That’s where app store optimization or ASO Companies becomes so critical. App Store Optimization (ASO) is a rather recent specialty in the world of digital marketing because never before has the app market swollen to such a size that it’s become possible – and necessary – for businesses to exploit and use definitive marketing factors to bring their app to the top.
ASO strategy is based on understanding the customers, the competitive landscape, and the utility of your app. Some of the Services provided for optimization are as follows
Keyword Research for ASO
We inherently understand that both the Google Play store and the iOS App Store have different approaches to ASO. The App Store allows 100 characters while the Play Store allows 4000-characters to determine search results. We use proprietary tools to understand the language and keywords your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.
The most important part of ASO, the App name or title, needs to be a balance between uniqueness, branding, and relevant keywords that drive search results. We recommend short titles, followed by a dash or vertical bar and select keywords for description.
An app’s description should function as a call-to-action – describing what the app does clearly, its features, and compelling reasons to download it. Simple, concise and updated descriptions will drive downloads.
App Reviews & Ratings
The most important factor in app rankings is the volume and quality of reviews and ratings – encourage ratings and reviews from happy customers, either through prompts or incentives. We help analyze your existing reviews, increase the volume of positive-sentiment ratings, and leverage feedback to improve ASO.
First impressions matter, and so does your app logo! An attention-grabbing logo in bright colors, unique shape, and or simple imagery is a key part of your app’s branding. For e.g, take Instagram’s logo – it’s bright, it’s descriptive, and is easily recognizable.
Including screenshots and videos allow potential users to visualize your app and will drive downloads. Highlight the best parts of your app, its most popular pages, and its key features – this is your window display to the world! We love the screenshots that Snapchat has used – they accurately depict all that the app can do